COFFEE

COFFEE: "The current attempt by certain elements of the coffee industry to make coffee into a fashionable, rather than simply an everyday, beverage has a long way to go before coffee becomes as fashionable as it was in seventeenth- and eighteenth-century Europe. We tend to assume that coffee was always as utilitarian as it currently is in countless offices across the land. At times in European history coffee outranked wine and beer in popularity, and it played a role in the development of European expansion and long-distance trade. "